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Introducing the Tides Anklet: a stylish extension of our iconic bracelets, now adorning your ankle with a touch of coastal elegance. Crafted slightly larger for the perfect fit, each anklet is 100% waterproof, allowing you to surf, snowboard, or shower with ease. Embrace the...

It doesn’t get more classic than The Skatepark Project Original Bracelet. This stackable string style features a trio of neutral hues that work with any outfit. For every bracelet sold, Pura Vida will donate 5% of the purchase price to  and its mission to...

Make every day feel like a fiesta with The Birthday Party Project Malibu Bracelet! This white string style is dotted with confetti-like beads that add pops of color to your stack. For every bracelet sold, Pura Vida will donate 5% of the purchase price...

Need an excuse to celebrate? This bracelet is it! In a rainbow of candy-colored hues, this string style brightens up any stack. For every bracelet sold, Pura Vida will donate 5% of the purchase price to , supporting its mission to bring joy and...

Say thanks in style with our Thank You Card + Bracelet combo featuring the bracelet that started it all. Whether it's for your BFF, a family member, or someone new, this is the perfect little token of appreciation to show your gratitude.WaterproofGo surf, snowboard,...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

Curated to feel custom, the Sweetheart Ring Stack features three cohesive bands to create the sweetest seasonal stack. Set on gold-plated casting, each ring features delicate and diverse stone detail designed to compliment one another.

The is dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful activist network. It focuses its efforts on five key areas: beach access, clean water, ocean protection, coastal preservation and reducing plastic pollution.  For every bracelet sold,...

Meet the Surfs Up Stretch Bracelet – your wave-ready accessory for those rad vibes. With groovy green and purple stripes, it’s like a party on your wrist! Super stretchy for a comfy fit, this bracelet is all about that chill factor. Whether you're beach-bound...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on.Easily...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

Sweet, colorful, and made for sunny days. The Sunset Candy Stretch Bracelet features alternating pink, yellow, and cream vinyl beads inspired by cotton candy skies and golden hour glow. Designed with a comfortable stretch fit, this colorful beaded bracelet is easy to slip on...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on. Easily...

Pretty pastels with a story to tell this summer. The Sunset Beach Stretch Ring Set of 3 features a beautiful blend of stunning, summer shades to create a patterned design you won't want to take off all year long.

Curvature that naturally sets against your finger in the way a dusk sun sets against a sandy coast. Bask in the afterglow of this focal piece, available in both silver and gold.

Get ready to vibe with the Sunbleached Aqua Stretch Bracelet - the ultimate accessory for adding a touch of beachy cool to your look. Stretchy for that perfect fit, this bracelet brings those laid-back summer feels wherever you go. Whether you're hitting the waves...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

Stand with those struggling with mental health by wearing our Suicide Awareness Style Pack. This three-piece stack features a purple Original, a woven ball bead bracelet, and a braid-and-coin-chain style. For every style pack sold, Pura Vida will donate 5% of the purchase price...